How to choose and use concealer

How to choose and use concealer

A concealer that hides those bothersome dark circles, dark spots, and freckles on your face and makes a tired face instantly look brighter is an indispensable item for creating a perfect complexion. Depending on what you want to cover, there are a wealth of shades and varieties, such as stick, powder, liquid, and cream types. All you’ll need are some simple techniques to get a beautiful finish. Here, we’ll introduce the right way to choose and use a concealer in order to create a youthful, beautiful complexion.

How to choose the right type of concealer

Choose the type of concealer according to the area and the purpose for which you’ll be using it.


  • When you want light coverage over a wide area of the face
  • For areas that move a lot (around the eyes), liquid is good because it creates a light finish
    *Too much heavy concealer tends to accentuate wrinkles over time.

Stick or compact

  • When you want good coverage on small or narrow areas (When using a stick type concealer, choose a solid one.)

Choosing a concealer shade

In general, for highlighting or adding clarity, choose a lighter tone. For use on dark spots or pimples, choose a neutral shade that’s close to your skin tone (slightly darker than your skin).

When using it over foundation:

The ideal shade of concealer varies depending on the order in which foundation and concealer are applied. When using it over liquid or cream foundation, first try covering the area of concern with foundation. If it still bothers you, choose a concealer that’s close to your skin pigments.

Seasonal shades

Skin tone gets darker in seasons when the skin is prone to tanning, so be sure to match the shade of concealer to the season.

How to use: (1) Order of foundation and concealer

To make your makeup last longer and prevent the concealer from caking, powder should always be applied last. When you use powder-type foundation, apply the concealer first. When you use liquid or cream foundation, apply the concealer afterwards and then finish up with face powder.

Liquid foundation ⇒ Concealer
Concealer ⇒ Powder foundation

Q When I use concealer, is it OK to skip foundation?
A When you want to use only concealer, make sure to use an appropriate shade (close to your skin color) and blend it well with the skin around it for a natural-looking finish. Foundation has a natural veil effect, so it helps your skin look flawless and beautiful. Rather than just relying on concealer, combine concealer with foundation. If you apply both lightly If you apply both the concealer and the foundation lightly, you’ll you easily get get a good, but natural coverage natural finish that’s not too thick. Adding blush and face color on top of foundation and concealer gives your skin a healthy appearance, refines its texture, and leaves it looking vibrant and full of clarity.
Q What about when using concealer on oily skin?
A For areas prone to oiliness, avoid using more than necessary, and only apply concealer as needed after spreading on liquid foundation. Concealer tends to cake on oily skin, so applying powder as a finishing touch is key.

How to use: (2) For dark circles

  • The skin around the eyes tends to dry out easily, so before applying concealer, be sure to moisturize the area with eye cream, etc.
  • Since your eyes move a lot, you’re better off avoiding a heavy type of concealer and instead choosing a liquid or cream type with a light finish, or a concealer designed especially for the eye area.
  • For dark circles with a grayish or bluish tinge, covering them with an orange-hued concealer will make the skin tone look most natural.
  • Instead of applying concealer across a wide area, apply it only to the darkest part of the circle. By applying it with a lifting motion along the line where the dark circle is most conspicuous, you can achieve natural-looking coverage.
    *When you apply it over the entire area, the line of the dark circle stands out, so you tend to apply it more thickly. And when the skin moves, the concealer tends to form creases, so it ends up accentuating the wrinkles under the eye.
  • When applying concealer to a small or delicate area, it’s convenient to use a special concealer brush or cotton swab.
One-point advice from Kanebo’s makeup artist:
When concerned about dark circles, try to add impact to the eyes with eye makeup such as eyeliner, eye shadow, or mascara. This naturally draws attention upward to the eyes and makes skin troubles less conspicuous.

How to use: (3) For pimples

  • Use a solid concealer such as a stick or palette type. Choosing a shade that’s one tone darker than your skin will create a natural-looking finish.
  • Choose a yellow-hued concealer to erase redness.
  • Get the desired amount on a brush (concealer brush) with hard, fine bristles. Apply only to the red part, and gently blend it in.
  • Soften the look by finishing it off with face powder.

How to use: (4) For dark spots and freckles

  • Choose a solid concealer.
  • First, choose a darkish foundation that’s close in color to your skin’s pigment, in order to minimize the difference between the spots and your foundation. Then apply concealer to minimize the difference even further.
  • Gently pat the area around the concealer with a finger or brush to blend it in.
  • Finally, set the foundation and concealer in place with powder.
One-point advice from Kanebo’s makeup artist:
When you spread foundation on lightly in the direction of the face line, the skin retains a natural appearance and dark spots are less conspicuous.
Orange-hued blushes are also a good choice for covering dark spots.

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